The President of the company contacted the Directory of Marketing with a disturbing observation. Promoting Your Competitors He reported that when searching the company web site the search results page was showing ads for their biggest competitors. Kalido, a data management software company in Waltham, MA had implemented Google Custom Search for their onsite search
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The Robots of Engadget Live in Boston
Despite a waiting line stretching to the end of the block 30 minutes after opening, enjoying the Engadget Live Boston event wasn’t delayed significantly because the lined moved along quickly. Inside at the Royale were about 17 presenters ranging from “really cool”, to “why would anyone use that”? There was one item that I may actually purchase, it
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Name Badge Gets 3 Warm Leads in 15 minutes
What you are about to read resulted in three warm leads in 15 minutes. When I arrived at the Managing an Agency Business event I was met with the customary table full of blank name stickers and permanent markers. Back when it was customary to check-in on FourSquare I used to write my Twitter handle
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New SSD Joy Hampered by QuickBooks Error 3371
My three-year old Dell Latitude is not keeping up like it used to. So, after a buddy suggested getting an SSD to extend the life of any computer, I bought one. I used Acronis to clone the existing drive and make it bootable and then put the SSD into the laptop. I was so impressed
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How BuddyPress Evolved in 2011
How BuddyPress evolved in 2011 While pretty much everyone who spends time on the web knows about WordPress, not many people I talk to have heard about its community-oriented companion: BuddyPress. For those of you who’ve never heard of such a thing, here’s a rundown of what BuddyPress is about: BuddyPress is a plugin that
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Mission Success on Empire Avenue
I just ran my first mission on Empire Avenue. Here is what I learned. What is a Mission? Missions drive social engagement. I setup my Mission to ask people to visit http://www.jbspartners.com and click on the social sharing buttons on the left side of the page. You can click on the ones right here on
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Screen Shots for Setting up Outlook 2007 Email on cPanel Hosting
Ready to set up Outlook 2007 email to connect with your mail server? Here is what you will need to have in hand; A display name for the email recipient ( Jim Spencer ) Email address ( jim@jbspartners.com ) Email password Domain name ( jbspartners.com ) Incoming mail server (mail.jbspartners.com) – if you host with
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Empire Avenue for Content Promotion
I wrote a post on Slide Presentation Tips for Conference Speakers. Promoting quality content effectively is all about leveraging influence. Using a network is an effective method. Empire Avenue for Content Promotion I joined Empire Avenue back in April and have enjoyed many benefits, including an entirely new network of positive and motivated people. I am
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Slide Presentation Tips for Conference Speakers
In a few weeks you will be speaking to an audience of 20 to 100 people in a multi-track conference. How can you make your presentation stands out in the right way? Title What makes a good presentation title? Here are some suggestions; Short – four to five words might be typical in your industry
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Empire Avenue Resources
A continually growing list of off-site Empire Avenue resources around the web. The Official Resource Site Empire Avenue’s list of blogs, videos and news – http://planet.empireavenue.com/ Video Robert Scoble’s interview with Dupes, the founder of Empire Avenue – from Apr 14, 2011, 52 min YouTube video http://www.youtube.com/watch?v=27dudRnM3RI&feature=player_embedded Empire Avenue Chat on Twitter
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