You may be in a position to dramatically increase the effectiveness of inbound links to your web site in a few minutes by editing the .htaccess (Hypertext Access) file and specifying your URL. Canonicalization is the process by which the search engines choose the best URL when there are several choices. Several choices look like
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Where is your primary navigation?
Where is your primary navigation? Is it across the top, down the left side or down the right side? There are valid reasons for all three locations. Locating your navigation on the left is by far the most popular position, but it is not right for every web site. Eye-tracking studies show that visitors begin
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The 4 R’s and 5 P’s in the Life of a Domain Name.
A domain name can be… 1. Registered for 1 to 10 years 2. Renewed for 1 to 10 years 3. Purchased from a private party for big bucks 4. Parked on a MFA page and maybe earn a few bucks 5. Privately registered. Makes it hard to answer the question, “Who is the owner?” 6.
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How You can choose the Right Domain Name
Major factors in choosing your domain name; Your company name First choice is always a .com. Second choice is the ccTLD. In the US that would be .us. In Britain, .co.uk Keep it short. You will only find a three character domain name in the after-market for a premium price, so start looking for domain
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Prepare Your Site Before Paying for Advertising
Get your site ready before paying for advertising. Pay-per-click (PPC) advertising is a popular way to promote your web site and JBS Partners stands ready to assist you with PPC campaigns. Let me first help you maximize the investment in PPC before you pay. Before you pay for pay-per-click Web site optimization, including improving the
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The Growing Benefit of Local Search
The picture above was created using Google Maps, zoomed in to individual buildings that are the shape of letters. Click on the image to visit the web site for the full effect. Pretty cool! Created by GeoGreetings. Local search is geographically focused and growing When a search is performed using local search the search results
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Web Site Analytics and Statistics
Web Site Analytics and Statistics How are people finding my site? Free tools are available to assist you in increasing the effectiveness of your Web site by understanding existing traffic patterns. And you don’t have to be a traffic controller to understand this stuff. Server Logs —Web servers log basic visitor information, such as the
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